Whether you are a blogger, an eCommerce reseller or CEO of a small startup, chances are that you will need a multilingual website for global marketing purposes. However, pinpointing the right combination of tools, plugins, and platforms to streamline your website’s creation, maintenance, and content production can be difficult.
With so many indistinguishable options on the market, Elementor can provide your company or brand with a unique way to approach web design with seamless localization integration. With that in mind, let’s take a look at how you can create a multilingual website via Elementor page-builder tool in order to attract overseas leads and convert them into recurring customers and followers.
Benefits of Creating a Multilingual Website
Before we get started, it’s worth noting why you should care about content localization in the first place. While it may seem like an unnecessary expense at first, hosting multiple languages on your website does bring positive results. The benefits of featuring multiple language options on your site include but are not limited to:
- Better SEO optimization and SERP ranking
- Higher industry authority and brand recognition
- Higher organic traffic and subsequent conversion rates
- B2B networking opportunities due to higher audience reach
- High RoI in terms of resources invested into site localization
1. Acquire a Domain Name
The first order of business in terms of creating a multilingual site with Elementor is to acquire a domain name of your choosing. Your domain name should reflect your brand’s name or your own if you want to build a multilingual blog to express your content creation skills.
Depending on the type of website you want to build, as well as the content and traffic you expect to maintain on it, you should choose a premium hosting option whenever possible. This will ensure that your site stays operational even when traffic spikes happen or if it comes under attack from malware or other cybersecurity threats.
2. Create the Baseline Website
Once you acquire your domain and hosting plan, you should install the CMS of your choice onto the domain itself. The most popular and well-optimized CMS on the market is WordPress, whose development team ensured that the installation package is easy to use and maintain over time.
WordPress comes equipped with a rudimentary, default theme which is suitable for baseline customization and adjustment for future plugin additions. However, it won’t represent a professional brand, as one might assume since many independent bloggers use default themes without a second thought.
3. Choose your Theme
WordPress themes come in a plethora of design choices, depending on their application and your personal expectations. However, just like with hosting plans and domain names, premium WordPress themes offer a little extra for creators and companies with more advanced needs. You can find dozens of visually appealing and highly functional WordPress themes with perfect Elementor compatibility on the market.
Coupled with PickWriters, which is a translation review website where you can choose localization services, it leads to a multilingual website which is not only attractive to the eye but also easy to load and without plugin compatibility issues. Choose your theme carefully so that you avoid rollbacks or changes once the site goes live for users to engage with.
4. Integrate Elementor
In terms of WordPress integration, Elementor functions as an intuitive plugin which can be used to build entire pages and websites from scratch. The benefit of using Elementor for your multilingual website comes in its drag-and-drop functionality, as well as the numerous visual design and editing capabilities.
You don’t need coding or graphic design skills to create pleasing and highly-functional websites with Elementor and its variety of customization options. Simply install Elementor onto your WordPress website, enable it through your control panel and start creating a multilingual website you’ve always wanted to have.
5. Design your Website Layout
While Elementor allows for use of numerous pre-made templates and design elements, you should always keep the final user experience (UX) in mind. For example, millions of users rely on social media plugins in their everyday browsing without even realizing it. Adding an Instagram feed to your multilingual website might just be the addition you need to attract more users to your blog or sales website.
Place yourself in the shoes of your readers and/or customers while you design your pages using Elementor. Don’t add unnecessary motion graphics, excessive popups or similar elements which might break a user’s immersion. Instead, design lightweight pages which will put your multilingual website and its content front and center.
6. Rely on Writing Tools
Even though Elementor features a plethora of tool integration options for your convenience, you will still need to use writing tools for your content creation. In terms of writing, you can use platforms such as Evernote and Hemingway to create and edit your content before publishing. Plugins such as TranslatePress will allow you to translate and localize your content into other languages quickly and easily.
Popular languages such as French, German and Italian are always a safe choice, but you can expand your offering further depending on the target audience you want to attract. Avoid unorganized content creation if you want to maintain control over your multilingual website and the network of posts and pages that will pop up over time.
7. Publish Original Content
Once you set up your content creation pipeline, you can start writing original posts in order to attract an audience. Make sure to always translate your newly-published content into every language you have on offer to boost your SEO and rank higher in search engines.
The more content you create, the better your ranking will be, subsequently leading to more traffic, conversions and revenue (depending on your profession and industry). It’s always a good idea to engage your audience on the blog posts you create through Elementor in order to build positive relations with them. Don’t settle for average results and look for ways to grow your multilingual website beyond the initial set of languages and plugins.
The idea of making your own multilingual website through Elementor might seem like too much at first. However, due to the user-friendly nature of the plugin and WordPress CMS, you can easily create a wonderful website for your company or blogging needs. Coupled with professional writing tools and your own creative spark, you will quickly attract a sizable audience to your multilingual website and grow a community of like-minded individuals.