If you were to look for marketing plugins, we figure you might have to spend hours, even days to look through enough of them to make a sensible decision.

And even before you get into that part, we figure you should also go through the basics. If you need to market your website, you need to choose a good enough theme. If you can’t decide, here is a list!

That is related to the fact that WordPress plugins are not just add-ons to your website. WordPress marketing plugins are no different in this particular essence either. They are more than just additional features for your website.

Before we go into the long debate about how you can decide which WordPress marketing tactics require plugins and which plugins suit those tactics best, we should know the value that these plugins offer.

To be honest, there are more than a million different WordPress plugins on the internet. Some of them simply function as an icon display while some help you with website maintenance as well.

This vast difference between the functional capabilities of these plugins should be evidence enough to let you know that choosing a WordPress plugin is not a simple task.

We know it can be tough for you to recognize what certain plugins do and what they should do. That is the reason we want to talk about the basics of marketing plugins before we give you a few of the best free plugins. 

Why do you need marketing plugins?

Marketing is what carries your business from the status of an entity to a functional earning source. To clear things more, there is a difference between marketing and affiliate marketing.

If you are an affiliate marketing business, you can look for suitable tools and options here! On the other hand, you would need marketing tools for your website if you want it to perform better.

Talking about marketing plugins, you need them because you cannot go for the “create WordPress plugin” strategy when you want to boost your website’s conversion rates and your business revenues.

Marketing plugins are basically a headstart for your business if used rightly. You can jumpstart on a few things and get more traffic to your website, creating more conversion opportunities. You can also find some great SEO tools for your website here!

You can market your business on different platforms, give your users the opportunity to interact and spread the word, and increase the possibility of the right visitors coming to your site with these marketing plugins. You can also try this SEO tool for your search engine ranking worries.

10 great marketing plugins for your website

If you were to choose marketing plugins for your website, it would take a long time. You will need to look at enough prospects to make a choice and there are nearly hundreds of thousands of such plugins out there.

We narrowed it down to 10 great ones after in-depth market research and performance analysis. These 10 marketing plugins range widely in functionalities and operability so that you have a wider range to choose from.

1.  RankMath

Search Engine Optimization and Search Engine Marketing are two of the most pivotal parts of any business’s marketing tactics. You can never undermine the benefits of a better search ranking and that can be improved miraculously by RankMath.

RankMath begins with an analysis of your website from the word go and continues to analyze your website’s performance across search engines until you rid it of its responsibilities.

RankMath comes with an easy step by step installation wizard that helps you to install the whole setup to your website and helps you start the process of search engine optimization with unparalleled ease.

The user interface is one of the simplest and the cleanest among SEO tools and plugins when you are using RankMath. It has a simple dashboard and you can easily browse through your statistics without the need of being a tech geek. 

With RankMath, you don’t need to worry about your website slowing down or having issues with speed and functionalities. It is cleanly coded and has excellent support in case you have trouble.

Rankmath helps you with search rankings, keyword choice, competition analytics, and rank improvement. It also has exceptional 404 management and breadcrumb navigation to make sure your website is properly SEO’ed.

To be simple and concise about RankMath, you need it if you want to substantially increase your generic traffic and improve your search engine rankings.

2.  Thirsty Affiliates

Although we mentioned a whole different list for your affiliate marketing needs, we thought we should add one of the finest from affiliate marketing plugins to this list as well.

Thirsty Affiliates is simple and it is minimal. You can install the plugin and we bet you will often forget the fact that you have it on board. The reason is simple: It adds value to your simpler tasks.

If you have Thirsty Affiliates installed on your WordPress website, you can create shorter and more attractive links for your affiliate strategies and use them with a shortcut methodology later on.

When you are working on your website with the plugin installed on your website, you can simply use the TA button that it adds to your editing interface.

Using the TA button, you can add a link to your content from your created affiliate links. All you need to do is to select the TA option and choose the link that you already created inside the plugin.

The TA button is similar in function to the ‘add link’ button already in the editor. You just have pre-existing affiliate links available inside the plugin instead of the compulsion of typing or pasting a link.

With Thirsty Affiliates, you can also add images and banners to affiliate links and then call them up later on. You also get link tracking and analytics with the premium version of this plugin. 

3.  Edit Flow

We have often seen a lot of businesses spend a lot of money on organizational tools. Even starters and startups want to have flows and boards worth many a buck to sort the work out for them.

We understand that organization is important to every work environment and that is the exact reason that we want you to install Edit Flow on your WordPress website.

Edit Flow is a simple organization plugin that allows you to stay in touch with your editing team and other members of the editorial. This allows you to channel your work and organize the flow.

It comes with an in-built calendar that allows you and your team to keep track of what you have already planned for the future with regard to content and strategy.

You can save a lot of time and effort that corresponds to giving directives and information about upcoming content material and strategies between the team.

You don’t have to create sheets that contain information regarding what is to come up and what needs to be done about content and the website. With Edit Flow, you just need to add it to your editorial calendar.

It allows customized statuses, comments from editors, metadata, story budgets, and user groups. With all these functions, you can simply start to stay in touch with your team without having to do the hard yards.

We recommend using Edit Flow if you are looking for a simpler way to track work related to content and editing for your website. It is minimal and comprehensive as a plugin, to say the least.

4.  Hubspot for WordPress

Installing Hubspot to your WordPress couldn’t be any easier. You just need to install this plugin to your website and you can start to use all Hubspot features on your WordPress website right after you link your account.

HubSpot for WordPress simply connects your website to your Hubspot account. That should give you an elaborate idea about what you can expect from the plugin as a whole.

The plugin is unbelievably easy to install and use. You need to find it in the plugins and just click install. That’s all it takes for you to install Hubspot features on your website.

Once you have installed the plugin on to your website, you just need to login to your Hubspot account from within the plugin which creates a secure connection between your website and your Hubspot account.

With Hubspot for WordPress, you get a dashboard where you can monitor your contacts, email campaigns, and other activities related to Hubspot and your website.

Using this plugin, you can create action steps or contacts from your WordPress website that will be stored on your Hubspot account for later use as well.

Hubspot for WordPress also allows you to create segmented lists for email campaigns and lets you send out email blasts, cutting down on any additional efforts you might need to create lists and campaigns. 

Moreover, it also allows you to create forms and pop-ups. You can integrate these forms into your marketing efforts and upscale all your marketing strategies.

5.  Google Site Kit

If you haven’t turned to Google with your marketing worries, you are yet lagging behind. You need search engine prowess to make sure that you have enough traffic to create conversion chances.

Google Site Kit helps you with the step that is the first and the foremost: Determination of where you are and what you need to do to get better results?

You can use the plugin to know your audience and your search engine ranking and traffic statistics. You get to see your current statistics and then you can make decisions about how you are going to go about it all in the future too.

It gives you easy-to-understand statistics for your website and its traffic-related to searches and keywords. You don’t need to login to another platform to know your statistics if you have this plugin on your website.

Its search console analyses help you understand how your audience tends to find you through search engines. This very information can help you with SEO and your advertisement planning as well.

You can also install multiple Google tools without having to alter much in the existing setup. That, and Adsense, analytics, Adsense, page speed insights, and tag manager make this plugin a really great asset all in all.

6.  Easy Social Sharing

If you are not working with social media platforms to escalate your marketing strategies and efforts, you are missing out big time. It is the hub of all sorts of audiences and you have the best chance of exposure to your desired audience too.

Social Media has slowly become the axis and the center of all marketing tactics with the majority of the audience being found on social platforms. You also need to take that into account when you plot your marketing strategy.

When you get a user that goes through your content, you have a chance of conversion and marketing as well. You can let your users share your content if they want, and that gives you a chance at expanding your reach too.

You can use something that can allow your users to come to your website and share any piece of content they find interesting to their social media platforms.

Easy Social Sharing allows you just that. It is easy to install and easy to place anywhere within your content. You can add any social media platform’s sharing option to the list and let your users market you for you.

The plugin is supported by Ajax and supports more than 18 social channels. That allows your users to share your content with their social media with a simple click.

It has 7 design layouts and 4 icon layouts allowing you to alter the way social sharing appears on your website. It also has easy dashboard settings so that everything is easy for you!

7.  WP Chatbot

With the word making progress towards AI, the simplest you can do to make your contribution is the progress towards the addition of an automated chatbot to your WordPress website.

To let you know in advance, not all chatbots are great and not all of them are going to meet your requirements. If you think that a chatbot can interpret all queries posed to it, you can stop thinking that.

Although we might not have something called a perfect chatbot, we have WP Chatbot that is exceptionally well versed to suit your needs relative to a chatbot for your WordPress site.

WP Chatbot links your Facebook Business Page to your website and your live chat options. If users terminate a chat on the website, you still have it in your inbox and you can continue the chat from there. 

Moreover, you get to have all your live conversations in a single inbox. That means all new and old conversations can be found in the same place; Easier for you to communicate with your users.

In addition to all that, if you want to equip this plugin and further strengthen your arsenal by integrating it with other chatbot tools, it is perfectly compatible with that too. It is complete, isn’t it?

8.  GroundHogg

Do you want to upscale your CRM efforts? It is a part of marketing that can never be neglected and never be overlooked. You can never underestimate the effects of staying in touch with your customers.

With GroundHogg, you have the ability to convert your simple web pages into something more than that. It helps you switch static elements with customer journeys and that helps your cause of marketing a lot.

You can capture leads if you are using GroundHogg, you can collect customer data, you can send emails and blasts to your contact list, and automate customer journeys to incline your sales.

GroundHogg allows the sending of unlimited emails and allows the collection of unlimited customer information and data. You can then plan email blasts or trigger certain events too. 

It is easy to use as it comes with a drag-and-drop email builder and an automated funnel builder. Both of these simpler methodologies allow you to create and plot your strategies without much hard work.

GroundHogg is perfectly the combination of a WordPress marketing automation plugin and an exceptional CRM software. What else would you need?

9.  MailChimp for WordPress

If you want to make sure that you are making the most out of your existing customers and prospective ones, you need to make sure you are doing the CRM right.

When it comes to CRM and its application, we can never miss out on MailChimp. Can we? It is the perfect plugin when it comes to CRM. It has been proven to give higher retention rates and lower spam rates too.

 

Basically, CRM makes sure that your customers give you the most they can. This relates to the increase in customer lifetime values and customer journey importance.

MailChimp for WooCommerce compared to all other CRM plugins has a few great things about it. For starters, it adds more to your customer lifetime value and allows you to create a bigger contact list for your business.

MailChimp is a great option for you if you are running an online store on WooCommerce as it allows you to create abandoned cart sequences and makes sure your CRM is done right.

It is nearly a perfect CRM software and we highly recommend it to everyone who wishes for customer retention and increases in CLVs.

10.  YARPP

You know the best place to market your content? Your own website. It is the perfect place to flaunt your content to the visitors. They are already on your website, so they are potential customers as well.

You need YARPP, Yet Another Related Post Plugin to help you with this little task of promoting your content through your website to your visitors without much hassle.

YARPP uses an advanced API that automatically chooses related posts for every post that a visitor to your website is already viewing. This allows your content to be readily available and displayed.

With YARPP, you no longer need to add the manual related posts section and hope that the posts are related to what the user is looking for. YARPP can take care of that for you.

Conclusion

These 10 plugins are all that you will need for you marketing strategies for your WordPress site. Choose the ones that suit your needs the best and get going with your marketing efforts.